Case Study

OneHealthEHR

Branding Solution for medical SAAS

275%

growth in Product Enquiry

About Our Partner

Who They Are

OneHealthEHR is a medical SaaS platform offering advanced Electronic Health Record (EHR) solutions for healthcare providers, clinics, and hospitals to streamline patient data management and operational workflows.

What They Do

They provide a cloud-based healthcare management system that helps medical professionals manage patient records, appointments, billing, and clinical operations efficiently.

The Problem

Before partnering with Ludych, OneHealthEHR faced brand and visibility challenges:

  • Lack of a clear and professional brand identity in a competitive SaaS market
  • Inconsistent brand communication across platforms
  • Limited product trust and recognition among healthcare providers
  • Difficulty converting website visitors into product inquiries
  • Weak visual and messaging consistency for sales outreach

Despite a strong product offering, brand positioning was not effectively communicating value to potential clients.

The Solution

Ludych developed a complete Branding Solution to strengthen product perception and market positioning.

Brand Identity Development

  • Modern, healthcare-focused brand identity design
  • Logo and visual language development
  • Consistent color palette and typography system
  • Brand guidelines for marketing consistency

Brand Communication & Assets

  • Marketing collateral design
  • Website branding alignment
  • Product communication refinement
  • Sales and presentation material design support

Results

The refreshed branding significantly improved product perception and market response.
Key performance improvements included:

  • Improved brand recognition in healthcare technology space
  • Increased website engagement and inquiry submissions
  • Stronger product positioning among clinics and hospitals
  • Improved trust and professional perception
  • More effective sales and marketing communication
  • 275% growth in product enquiries

The brand now supports sustained business growth and customer acquisition.

Period Website Traffic Product Enquiries Growth Brand Engagement
Before Ludych 3,100/month 35/month Baseline Limited recognition
After 6 Months 6,200/month 75/month +120% Growing brand presence
After 12 Months 9,000/month 130/month +275% Strong market recall