Case Study

Squch

App Development for the True Super App for Africa

250%

growth in App Downloads

About Our Partner

Who They Are

Squch App is a mobile platform designed to simplify and enhance digital experiences for users through smart, accessible, and user-friendly mobile solutions.

What They Do

Squch helps users streamline everyday digital tasks through a fast and intuitive mobile application, delivering convenience and engagement through mobile-first technology.

The Problem

Before working with Ludych, Squch faced several key growth challenges:

  • Low app visibility in highly competitive app marketplaces
  • Limited and ineffective user acquisition strategy
  • Weak momentum in app downloads
  • Inefficient digital growth funnel
  • Poor conversion rate from visitors to app installs

Despite having a strong and promising product,
growth and revenue potential remained significantly underutilized.

The Solution

Ludych implemented a focused App Growth & Digital Optimization Strategy.

Growth Strategy Execution

  • App visibility optimization across platforms
  • Landing page and conversion funnel optimization
  • Performance marketing support strategy
  • App store listing optimization
  • User acquisition flow improvements

Conversion & Revenue Optimization

  • Optimized user onboarding experience
  • Enhanced website-to-app conversion journey
  • Performance analytics integration for growth tracking
  • Continuous optimization for install conversion

Results

The partnership between Squch App and Ludych produced rapid growth within the first year.
Key improvements included:

  • 250% growth in app downloads
  • Significant improvement in user acquisition channels
  • Higher install-to-active-user conversion rates
  • Increased customer engagement and retention
  • Expanded brand visibility in app marketplaces
  • 125% increase in revenue

The app now experiences sustained download growth and stronger revenue performance.

Period App Downloads Active Users Revenue Growth Visibility
Before Ludych 8,000 installs 2,300 users Baseline Limited exposure
After 6 Months 18,500 installs 6,100 users +65% Growing traction
After 12 Months 28,000 installs 10,200 users +125% Strong marketplace presence